print matters

Resources

A funny thing happened as we were building our business and building relationships with our customers. We realized that we had built a community of small magazine publishers, and there were things that they could learn from each other.

In order to facilitate this process, we founded our bimonthly newsletter, Print Matters, in March of 2010. The primary purpose of the newsletter is to give publishers practical ideas they can use in producing their magazines.

We will also use our web site to share information that is germane to publishers.

Print Matters newsletter

Current issue

Editorial

Tips for publishers

Circulation

Value of print

 

Graphic design

Digital/website

Advertising

Miscellaneous

Magazine advertising works

You know that magazine advertising works, but convincing advertisers of the same isn't always easy. Therefore, JPA created advertisements you can run in your publication that explain the benefits of magazine advertising. The full page and half page ads are available for you to use as often as you like, free of charge.

Free house ad: "Magazine advertising works"

Choose Print

Choose Print is an educational campaign that helps build awareness that print is both an extremely effective medium for communication as well as an environmentally friendly one. Choose Print is sponsored by the Printing Industries Association Inc. of Southern California.

We see great value in this campaign, because it troubles us that the general public believes that printed materials harm the environment while electronics do no harm. Nothing could be further from the truth, and Choose Print features some great facts to help dispel the myth.

Learn more by visiting www.chooseprint.org.